As was pointed out in a previous post, The Physician’s Portal Problem the healthcare industry presents some unique challenges. The complications aren’t limited to security. How does a community institution maintain a positive relationship with individual patients in an era of larger and larger medical entities? Simultaneously, traditional forms of media (magazines, newspaper, Yellow Pages, billboards, TV and radio) simply no longer have the same audience impact as before the Internet.
A modern, interactive website is prerequisite; perhaps even a blog – and HIPPA mandates access to medical records. However, each of those elements is passive. They require the potential user to make a conscious choice to participate. How often the typical person checks in to learn the latest from their hospital is usually infrequently. There is a need to reach current, past and prospective consumers — but it requires re-thinking the process. Interruption – as a messaging tactic – is being removed from the Internet. Google announced Chrome blocking ads: 02/15/18. Safari made the decision even sooner while also ending surreptitious user tracking. So – regardless of how cleverly accomplished – inserting advertising into every user experince is over.
The developers of FaceGuard anticipated the demise of what we termed ‘ambush’. Our insight was based on the joy of Internet browsing with an ad blocker in place. Now the same pleasure will be “built-in”. It’s true there are those complaining they have a right to assault all senses in every media. They’re mistaken. What’s already replacing them isn’t artificial content (as some are selling), rather the honest answer is permission marketing. Sure, the less than ethical misinterpret opt-in as a license to spam. But wise consumers learned long ago they didn’t need to tolerate junk mail; just opt-out.
FaceGuard created a permission marketing platform. To be sure, it’s opt-in. If a user does not want a partner, they can choose to purchase FaceGuard for about the same fee as a competing password manager. But, beyond the benefit of free with a Partner, there is the advantage of up to date information. It’s staying in touch via an unobtrusive Authentication / Thank You screen – perhaps containing an appropriate opportunity… or a private one to one communication.
The elimination of password hassles when logging in to the Partner couple with the ease of access listing. As well, there’s the ability for Partner related practices to display as a convenience. There’s no need to search for a hospital affiliated allergist when a single tap schedules an appointment. The choice is already familiar simply because it quietly appears dozens of times a day. Similarly, an associated supplier of medical disposables or durables might be included as a helpful guide. Courtesy data about a pharmaceutical can be an additional hospital provided patient asset. Whether any or all of these ancillary avenues are explored by an agency and the hospital is a joint decision. The key is FaceGuard is designed to support creative innovation and effective, efficient communication.