~ An unscientific guesstimate is to start with the number of active patrons to a Partner web site. Next figure a smaller percentage than 30% will download and use FaceGuard if national numbers are accurate.
~ Let us use 1/3 again and say 10%. However, for various reasons, not all will find FaceGuard to their liking. So we’ll speculate 3% since that is the metric by which many successful marketing campaigns are measured.
~ On the upside, factor FaceGuard’s viral potential of face sharing. In addition, there is peer envy and first mover pride among early adopters. Use a base of 5%. These will be technology astute patrons inclined to spread a positive message about the Partner.